As business owners, we have the freedom to choose what we incorporate into our businesses and how we operate them, but it’s very easy to feel like you need to do everything to get ahead. What’s the answer?

You’ll have heard the phrase “done is better than perfect” and probably agree with it. But it can come at a cost. The line between getting it done and getting it right is a fine one. Launching a brand with just a logo, for example.

When we think of branding, we often associate it with brands founded within the last century or so. However, the origins of this original art form stretch much further back.

Can a brand ever be artisan? There are "artisan brands", as in brands that sell artisan goods, but what about a brand crafted "the artisan way" by a Brand Artisan?
 
I'm here to prompt that question, to invite you to consider it from a different point of view. In simple terms, to pose the question, why not?