Not Your Average Business Coach.

I've built businesses for 25+ years. I've also hit rock bottom. I know both sides of the story, which is why I can guide you through yours.

From Cage to Freedom: How I Help Quietly Disruptive Founders Escape Success That Doesn't Fit

Becky Benfield-Humberstone Business Coach & Entrepreneur

You're stuck in a business that's "fine."

It pays the bills. It looks good on paper. But it doesn't feel like yours.

Maybe you're working with clients you don't actually like, saying yes to projects that drain you, daydreaming about a different version of success while staying stuck in the "shoulds."

I know that place. I've been in that cage too.

I'm Becky Benfield-Humberstone, business coach, strategist, author, artist, and host of A Quietly Disruptive Business podcast.

I help Quietly Disruptive founders escape successful businesses that feel like cages and build something that actually fits, with the confidence, clarity, and support to make it happen.

But here's why I can help you:

Becky Benfield-Humberstone Business Coach helping entrepreneurs craft the business they REALLY want to achieve their BIG dreams AND abundant SUCCESS

I've lived both sides of this story.

At 16, I launched my first business. For 18 years, I boldly built: record labels, skateboard brands, a model horse empire (yes, really), crowdfunded ventures, international festivals. I knew how to be Quietly Disruptive.

Then at 27, I got married. I stood at the altar knowing I should run, but I'd bought the fairy tale. I started conforming, doing what I thought I "should" do instead of what I wanted. I became a follower instead of a leader in my own life.

For years, I lost myself completely. In my business too. I worked with clients I didn't like, on projects I didn't want, in a permanently overwhelmed state that I tolerated just to survive. I turned green with envy watching others build what I craved, while I stayed stuck in "shoulds," pushing aside dreams I told myself I'd get to eventually.

At 38, my life fell apart. A two-year family court battle while fighting for my daughter and navigating domestic abuse. I was in pure survival mode, still working because bills needed paying, but everything was reactive.

My breaking point came in the middle of it all. I'd just delivered a massive project (brand strategy, design, copywriting, AND website build) then the client decided to rename the brand. Everything had to be done again.

On the outside, I did the redesigns without questioning. Inside, everything cracked open.

I realised I was building their vision, not mine. I kept pushing aside everything I wanted for clients who constantly overlooked me.

That moment taught me something I now help my clients with: when you're not showing up for yourself, you can't show up for your vision.

A woman sitting on the grass in a garden with flower beds in the background, wearing blue pants, a blue shirt, an orange jacket, glasses, and sneakers.

Rock bottom became my catalyst

In the last few years, I started rebuilding, not by following someone else's path, but by reclaiming mine. I learned to trust my instincts again. To say yes to everything I actually wanted to be: business coach, consultant, writer, artist. All of it.

I found my way back to being Quietly Disruptive. This time, intentionally. This time, in a business that fits.

That's why I can help you.

I have the map because I've walked the entire journey. I've been boldly myself. I've lost that completely. I've hit rock bottom. I've clawed my way back.

I know what it's like to build with confidence and what it's like to doubt every decision. I know what it's like to be trapped by your own success, watching other people build the businesses you dream about while you stay stuck.

This is why I can help quietly disruptive founders escape their cages. Not because I have a magic framework, but because I've lived both sides.

A woman with short brown hair, glasses, and wearing a blue top with colorful embroidery, is smiling while writing in a notebook. She is sitting at a small pink table with a white mug with purple dots, outdoors against a brick wall and greenery.

Here's how we work together:

Through 1:1 coaching, we strip away the "shoulds" and reconnect with what you truly want. We build the confidence to figure out if you even want to keep what you built, get clarity on what you actually want instead, and find the path to make it happen.

We work through weekly or bi-weekly calls with unlimited support between sessions. We cover branding, positioning, marketing, strategy, business development, whatever needs attention. There are no cookie-cutter frameworks, just a partnership around your vision.

My work isn't about hype or hustle. It's about intention. Building the confidence to leave what's wrong and create something that actually fits, quietly, powerfully, on your terms.

I believe your business should support your life, fuel your creativity, and reflect exactly who you are. Over 25 years of business experience taught me how to build. Years of being lost taught me how to guide others out of their cages.

So if you're stuck in a business that's "fine" but doesn't feel like yours, if you're ready to escape and build something aligned, I'd be honored to walk alongside you.

You bring your vision (or your confusion about whether you even want what you built). I'll bring the strategy, confidence-building, and support.

The business you're dreaming of? Let's make it real.

Onwards and Upwards,

Text that says 'Becky' in cursive pink font on a black background

“Becky is one of the most driven, passionate, and credible business person I have ever encountered. Imbued with a creative streak a mile wide, and a natural entrepreneurial spirit, Becky is an asset to any organisation or project.”

- Fraser McCallum, Imperial War Museums

A woman with short hair, glasses, an orange kimono, blue top, blue jeans, and sneakers stands on a blue decorative bridge in a park, smiling and looking to her left.

Why I Do What I Do

My Vision & Mission

I'm here to be the living example of what's possible when you escape the cage of success that doesn't fit and start building a business you actually want. My mission is simple: to show you that successful doesn't have to mean stuck, and that you can build something that feels as good as it looks. When you're brave enough to leave what's wrong - even when it's profitable - everything changes.

Why This Really Matters

Businesses aren't just revenue streams. They're the backbone of communities and economies. They create jobs, solve problems, and have the power to do incredible good in the world.

But what breaks my heart is watching talented entrepreneurs with successful businesses waste years trapped in something that looks impressive but feels suffocating. Not because they're failing, but because they're stuck in cages they built themselves - working with clients they don't love, achieving goals that don't matter, saying "fine" when people ask how things are going.

It's a waste of time. A waste of potential. A waste of the impact they're actually here to make. And it doesn't have to be that way.

When you have the courage to escape and build something aligned, you don't just transform your own life - you inspire others. You prove that success can feel good. You become the example for your family, your community, and everyone watching who's also trapped. That ripple effect? That's what drives me.

Who I Work With

I work with Quietly Disruptive founders - the ones who think differently and build unconventionally - who somehow ended up building exactly what they were supposed to build. Good revenue, plenty of clients, looks successful from the outside, but feels like a cage on the inside.

You're established, experienced, and stuck. Not in a failing business, but in a successful one that doesn't feel like yours anymore. You're ready to build the confidence to figure out if you even want to keep it, get clarity on what you actually want instead, and find the path to make it happen.

“A new fire lit within my soul! The moment things changed for me was when I got on a call with Becky! I was stuck in a rut and had a mental block where I had a lack of creativity! Since then I've got a new fire within me and motivation to work hard on my business.”

- Scott Staines

Becky Benfield-Humberstone Business Coach helping entrepreneurs craft the business they REALLY want to achieve their BIG dreams AND abundant SUCCESS

A lifetime of Quiet Disrupting expertise

My career (so far!) is like a great mix tape- one that has a few classics and some eclectic choices. My highlights so far include:

  • 2001- Started Utterly Horses, a model horse company aged 16

  • 2003- Running the world’s first online review site, PocketPCLife, for iPAQs and writing for magazines

  • 2004- Starting sister companies, Utterlychaos (a wargaming miniatures company), Devilball (a skateboard Clothing Brand) and Pheo Records (a record label).

  • 2009- Started Utterlysaurus, a business specialising in models of dinosaurs.

  • 2012- Hosted the UK’s first model horse festival (convention) in Newmarket, attracting thousands of visitors from all over the globe. We had events in 2013 and 2014 too.

  • 2014- Successfully crowdfunded a new venture, Copperfox Model Horses, a manufacturer and retailer of models of British breeds of horses.

  • 2017- Sold Copperfox Model Horses to new owners

  • 2017- In need of rest after nearly 20 years of model horses, I joined the IWM Duxford as a retail assistant, rising to Assistant Manager a couple of years later.

  • 2020- During lockdown, the siren call of entrepreneurship called me back, and I became a Virtual Assistant, specialising in content creation, copywriting and social media management.

  • 2020- Self-published my first children’s book, and then officially published (in hardback no less) by Imperial War Museums.

  • 2022- Pivoting to specialise in a subject close to my heart, Branding, and supporting clients through Brand Strategy and Brand Consultancy.

  • 2024- Stepping into the business I really wanted and saying yes to everything on my wishlist, utilising all my expertise, experience and knowledge from the past 20+ years.

    Below are some pictures from many of the above adventures:

9 Weird and Wonderful Facts about Becky:

Becky Benfield-Humberstone Business Coach helping entrepreneurs craft the business they REALLY want to achieve their BIG dreams AND abundant SUCCESS
  • I brainstorm, plan, and write everything long-hand on paper with a fountain pen before typing it up on my trusty iMac. You’ll find me working anywhere and everywhere: in a forest, a local café, in the vegetable patch, never without my pen sidekick and notebook.

  • I live in the rural Essex countryside (around 1 hour from London) with my 13-year-old daughter, who is also a writer. She cunningly convinced me to illustrate her children’s book, which is rapidly turning into a 12-part series.

  • I have a serious notebook habit—they’re like chocolate—and am a serial collector of books in need of a home. Vintage books (over 100 years old) are my weakness. I feel sorry for them. My library is a retirement home for old books.

  • I listen to film soundtracks or classical music when I’m writing, even going so far as to confess that I have different albums for different stages of writing. For first drafts, I use anything by Hans Zimmer, Ludwig Göransson, or James Newton Howard. For editing and finessing, I use scores by Henry Jackson, Alan Silvestri, and Daniel Pemberton.

  • I’m a big comic book fan and would happily join the Avengers if they asked me (although, on second thoughts, I don’t have a cool costume yet. I think I’d look awesome in a cape).

  • Looking at me, you’d never guess that I’ve completed 3 London Marathons, been skeleton bobsledding, abseiled down the Orbit, walked on fire, skydived, climbed a few mountains (including Kili), and completed a double back-to-back marathon in the Sahara Desert. Appearances can be deceiving.

  • Being a foodie and passionate cook, you’ll find me in the kitchen, whipping up homemade prawn Gyozas or creating a Katsu Curry. I also make a mean Sticky Toffee Pudding. Dinner is an occasion at my house, and you’re welcome anytime.

  • I left school at 16 to start my own business, Utterly Horses, a niche business selling model horses and equine-themed gifts to customers all over the globe. Utterly Horses was the largest model horse stockist in Europe, retailing a range of over 2,500 items to a customer base of over 50,000 people. Movie launches, high-profile clients, and exhibitions all over the world. We did it all and had a blast.

  • Utterly Horses evolved into Copperfox Model Horses, a business that manufactured its own range of models for a worldwide audience. Copperfox Models were crafted from plastic and then painted intricately by hand, using the skills of painters at our factory in China. I stepped away from the world of Model Horses in 2018, seeking a new challenge, with Copperfox Model Horses being re-homed with new owners in the USA who are currently writing the next chapters of its story.

“A jack of all trades is a master of none, but still always better than a master of one.”

- The full quote by Robert Greene about William Shakespeare

The Business You're Dreaming Of?

Let's Make It Real