The Artisan Touch to an ancient artform
When we think of branding, we often associate it with brands founded within the last century or so. However, the origins of this original art form stretch much further back.
Where does branding come from?
Branding dates back more than 7,000 years, when artisans in China, India, Greece and Rome used symbols and engravings to differentiate their work. Other references to branding include the Ancient Egyptians using hieroglyphics to brand and identify their possessions, medieval knights displaying coats of arms to show their loyalty and status, and even the Union Jack flag, dating back to 1606, combines different brand identities for England and Scotland into one flag (and later in 1801 included Ireland).
The word branding comes from "brandr"," the Old Norse word meaning "to burn” and refers to the practice of branding livestock. Cattle owners used to brand their cattle or livestock to show ownership, especially when herds from different owners grazed together.
While branding may have evolved over the centuries to encompass more than signifying ownership, craft, status, or loyalty, its aim is still as precise as ever.
Branding is a way to differentiate, distinguish and be distinctive.
Translating Art into Action
I help my clients achieve this aim of creating a brand that is different, distinguished, and distinctive through easy-to-understand micro-branding courses, brand consultancy and mentoring, or my exclusive 1:1 done-for-you service.
I offer tailored solutions for various stages of your branding journey, focused on one core element: branding, and with the
I provide three distinct ways to work with me, including:
1. Work Alongside me:
Together, we assess your brand's strengths and weaknesses, crafting a comprehensive plan and actionable insights to rejuvenate and elevate your brand.
2. Done-for-You:
You bring the vision, and I bring it to life. I design your brand, develop your marketing strategy, and deliver all the copy and content you need to be seen and heard. It's brand building on a different level.
3. Learn with Me:
I firmly believe anyone can build their dream brand or business with the right guidance and inspiration. That's why I offer a range of online resources, from free to paid, where you can learn the fundamentals of branding and explore my unique branding framework. These resources empower you to create the brand, business, or project you've always envisioned the Artisan Way.
Whichever route suits you, my goal is to help your brand achieve the success you deserve by building it full of heart, bursting with personality, and with the instinctive confidence to stand out.
But why is that important, I hear you ask? Why is it important to achieve success?
Success is a way to reach our potential, pursue our passions, and make a positive difference in the world. Your brand has the power to transform not only your business but also your life. Achieving your definition of success can be very fulfilling, whether having more money in the bank, making an impact, or simply feeling immense pride when you wake up in the morning.
The first step on this journey of self-discovery and growth starts with branding, a practice that has been shaping businesses for thousands of millennia. Its long-standing history and credibility are a testament to its effectiveness and potential for a brand's success, including yours. 😉
